Followers Don't Equal Profits

Truth bomb coming: followers don’t equal profits. It’s time to lift up the Instagram filtered glasses and bust this truth wide open. For years, business owners and creatives have been fed the lie over and over that in order to make money, your social media following must be substantial. And while growing an online presence is essential in entrepreneurship, the size of your present community does not correlate to the size of your profits. Breathing a sigh of relief? Or more confused than ever? Either way, we’ve got you. Let’s chat below on the real truths behind social media presence as a business owner.

Connection Is Key

Follower counts and likes are referred to as vanity metrics because, at their core, that’s exactly what they are. They are markers that really mostly contribute to bragging rights/vain references. So what really matters? Connection points. These are things like DMs received, comments, shares and saves. When you show up to SERVE and not SHOW OFF, your community will thank you for it. Providing value to your existing audience will contribute to further connection, deeper bonds, and turning simple followers into fans for life. 500 Super Fans far exceeds 10,000 Uninterested/Lukewarm Followers.

In fact, in speaking with a seasoned Social Media Coach who specializes in wedding vendors, she shared that accounts with more intentional connection consistently received more engagement, leads, and repeat customers than accounts who hid behind their “safety net” of having a large audience and merely posting and ghosting. This means things like sharing that valuable content for your target audience, as well as showing up as your true self on stories and allowing yourself to be known, will lead to deep connections and your dream clients. People care about other people–not shallow things like follower counts. Resonating with your knowledge and who you are as a person is what will lead folks to click the “Book Now!” button–again and again.

What If…

Of all the many what ifs a business owner stresses over, “what if my social media vanished overnight” may be the top one that haunts folks the most. But the reality is, the fact that this is a worry alone is more worrying than the simple what if. Why? Because it is so easily remedied! Your social media is rented space. In this, it could be gone at any time. Instead of allowing this to break you out into a cold sweat at 3:00 a.m., tackle the foolproof way to fix it: start and build an email list.

All of those folks clamoring for more information, the ones who book with you every family wedding, vacation, new baby, etc.? They want to hear from you! And what’s more? Having a growing an email list ensures the ones you long to connect with will always be able to stay in touch–regardless of if social media one day soared away into space. Your email list is your very own–not rented or borrowed, but strictly belonging to you. Studies show that each email can really equal a $1.00. From experience, we will share it in turn ends up equaling far more!

Not sure where to get started?

We highly recommend the dreamy, extremely easy to create templates of Flodesk. For big savings, use our referral code here: Flodesk Referral Code

Cheering for you!